Touted as visually distinctive and emotionally rich, WSJ Money will include stories about people and less-traveled places in the world. Journal staffers including Jason Zweig, Brett Arends and Kelly Greene will be contributing to departments such as My Biggest Mistake, a celebrity interview; Empire Builder,detailing steps to striking it rich; and Family Office, focused on advisers to the weaFrom The Wall Street Journal a Glossy For Those Who Have It All (Or Want To, personal finance magazinelthy.
Scheduled to debut March 9 and publish quarterly, the glossy will focus on personal finance and be distributed in the Journals weekend edition in the U.S., which has a current circulation of 2.3 million. The edit/ad plan is to publish 50 pages per issue: 30 for editorial and 20 for ads.
Well this is no surprise, as the WSJ Editorial team spends 100% of of its editorial voice fighting for the interests of the 1%. Clearly they believe this is their customer. And the only people that matter.
Whether its at Wal-Mart or Chanel, these are the only two groups spending money, said Nina Lawrence, the publisher of W.
WSJ research shows a growing appetite for all things monied, with subscribers spending an hour on average reading the . An engaged reader base is the best vehicle for an advertiser, said Romy Newman, GM print at the Journal.
No ad clients have been revealed, but Adweek reports Newman will be hitting up wealth managers, private banks and other financial advertisers for advertising, along with other luxury marketers like automakers.
New York, NY, USA
Chicago, IL, USA
Theres a whole new wealth owner that looks different from the old wealth owner, said Paul Basil, director of marketing at Harris myCFO, a wealth management advisory firm. Clients take a much more conservative view. I think thats what [WSJ Money is] trying to get to. Because the last thing we need is a magazine that talks about summering in the Hamptons.
view all jobs...
ForbesLife, meanwhile, carries over-the-top stories such as how one billionaires desire for an unfettered place to smoke cigars evolved into a $27 million palace on Manhattans Upper East Side. Were taking advantage of our access, its editor, Randall Lane, told Womens Wear Daily. Thats what makes us different. We have access to the most interesting, most powerful people in the world.
Engagement Manager
More about: Media, WSJ, Wall Street Journal, News Corp., Luxury, Publishing, Magazines, Brand Extensions, Forbes, Bloomberg, DuJour
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
The WSJ spin-off will be competing in an increasingly crowded market for high net worth-focused media plays. Bloomberg Markets magazine has made inroads with brands like Herms, Harry Winston, and Johnny Walker Blue, while DuJour magazine pursues those with a net worth exceeding $5 million.
Get Storied
The one percent is alive, well and being targeted by The Wall Street Journal with a new magazine insert: WSJ Money, a spin-off of WSJ Magazine, which calls itself the worlds largest luxury magazine.
Its for people who are voyeuristically interested in the high end, and are at the high end, Mike Miller,Education Information. a Journal senior deputy managing editor overseeing the magazine, told Adweek.
The announcement follows the recent launches of Bloomberg Pursuits and Dujour, which joined Departures and ForbesLife in the category.
Related posts
WWD commented: These titles are benefiting from the ct that during the past few years, the American middle-class has virtually disappeared. As middle-income consumers get pushed to the bottom of the hourglass, the brands succeeding are those that target low-end and high-end consumers.
January 17, 2013 07:52 AM
The Integer Group
Group Account Director
From The Wall Street Journal, a Glossy For Those Who Have It All (Or Want To)CES Watch: HAPIfork Wants Consumers to Give a Fork About What They EatSocial Media Marketing: Tumblr Touts Its Value to Its Users and BrandsComments
News Editor
says:
[Image: Wall Street Journal via Adweek]
Brandchannel
No, I dont think this brand will make it through the next century. Not by a long shot.
Des Moines, IA, USA
New York, Online Education NY, USA
Creative Director
